Our Services
Everything between idea and launch.
The Formulation House works as your outsourced product development team — formulating, testing, sourcing manufacturing and preparing documentation so your brand can launch a product that performs, complies and sells.
Six services, one accountable partner.
Custom Formula Development
Original cosmetic, Ayurvedic and nutraceutical formulations built from scratch around your brief, benchmark products and target cost.
Stock & Ready-to-Launch Formulas
A curated library of proven, stability-tested formulas you can brand and launch quickly — ideal for private-label and first-range launches.
Manufacturing Coordination
Scale-up, tech transfer and batch production through our network of licensed manufacturing facilities in India.
Packaging Guidance
Component selection, compatibility and stability testing, and shelf-presence advice so your pack protects and sells the formula.
Testing & Regulatory Support
Stability, safety and microbiology testing coordination, label and claims review, and documentation for Indian and export compliance.
Reformulation
Improve cost, stability, texture, fragrance or compliance of an existing product without losing what customers already love about it.
Built for brands at every stage.
Startups and D2C founders use us to turn a concept into a shelf-ready product without hiring an in-house R&D team. Established beauty, wellness and FMCG brands use us as an agile specialist partner for new categories, formats and export markets.
Healthcare professionals and Ayurvedic companies work with our doctor-led team to build trusted, authentic product lines — classical or proprietary — with modern sensorials and documentation.
- Startups & D2C brands
- Beauty & wellness brands
- Healthcare professionals
- Ayurvedic companies
- Established FMCG enterprises
- International & export businesses
From first call to finished product.
- 01
Discovery call
Share your product vision, target customer, timeline and goals with our team.
- 02
Requirement understanding
We map your brand, budget, category and regulatory requirements in detail before any lab work begins.
- 03
Formula development
Our expert formulators craft your formula and iterate on texture, actives, fragrance and cost.
- 04
Sample evaluation
You review physical samples against your benchmarks and expectations; we refine until it is right.
- 05
Formula finalisation & testing
The formula is locked and moved through stability, safety and compatibility testing.
- 06
Manufacturing (if applicable)
Commercial production through our licensed manufacturing partners with hands-on tech transfer.
- 07
Launch
Your finished product is documented, compliant and ready to ship and sell.
Questions brands ask us.
- Do you work on a single product or full ranges?
- Both. Many clients start with one hero product and expand into a range once the first formula and manufacturing route is proven.
- Can you work with an existing manufacturer?
- Yes. We can develop the formula and hand it over to your manufacturer with full tech-transfer documentation, or coordinate production through our own licensed partner network.
- Is my formula confidential?
- Every engagement is NDA-protected. Custom formulas developed for you belong to your brand.
- Which markets do you support?
- We formulate and document for India and for export markets, with regulatory guidance tailored to each destination.
Related services.
Let's Talk
Ready to Build Your Product?
Tell us about your idea — we'll tell you exactly how to bring it to life.